What is the HEART metrics?

Working methodology developed by Google in order to measure users’ experience with digital products, which includes five categories with indicators (Happiness, Engagement, Adoption, Retention, Task success: HEART). Happiness measures users’ attitude towards the system; engagement evaluates the level of user involvement with the product, adoption is the number of new users for a product or a product characteristic, retention is the rate with which users return to use a product, and task success includes traditional behaviour metrics in user experience.

 
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