What is cross selling?

Marketing tactic by which sellers attempt to sell customers products or services that are complementary to those that they already buy or intend to buy, by taking advantage of any communication with the customer. The aim is to maximize the sale of related products. Online selling has boosted this technique thanks to the systems for recommending products or services that the technology now allows, and given that more information about the buyer is now available.

 

Other denominations:
cross-selling

 
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