What is a photocall?

Term coined from combining the words ‘photograph’ and ‘call’ and which is used to refer to the privileged space set aside at an event or occasion specially prepared so that celebrities or well-known personalities can pose for the media. It is a public-relations set-piece aimed at providing visibility to the organizers and sponsors of the event, whose logos normally appear on the backdrop in front of which the guests pose.

Other denominations:
Backdrop, stage

 
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