What is a product life cycle?

Product or service evolution from its launch on the market to its discontinuation. Four stages are discernible: introduction, growth, maturity and decline.

Marketing strategies must be adapted at each stage and the most appropriate strategy employed according to the product's position in its life cycle.

 
Download our trends reports
Digital Trends Consumer Trends See more reports

Other digital marketing
related terms

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y