What is double opt-In?

Permission marketing procedure implemented by some companies for security reasons, to complement conventional opt-in forms. After requesting their email address be added to a mailing list, a potential subscriber receives a verification message in their inbox asking them to perform one final action to confirm their voluntary subscription. They will similarly be asked to confirm their subscription before reading the emails they are sent. The mechanism makes it impossible to enter a recipient on a list without their consent.

 
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