What is B2B?

Abbreviation of business to business, referring to those business models in which the transaction of goods or the provision of services is carried out between two businesses, and not between a business and the end consumer (business to consumer or B2C).

In B2B models, it is necessary to take into account certain characteristics that distinguish it from B2C, such as a different target, a smaller market size, more rational purchasing motives, a slower purchasing process, or a higher transaction value, inter alia.

 
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