What is a community manager?

Professional responsible for managing a brand's relationship with users online. Their job consists of moderating corporate communities - responding to any requests, working to direct the flow of information without affecting its free circulation - and invigorate them by continually generating value added content according to the business strategy.

Practitioners must possess communication abilities and be experts in both the brand and its objectives, in addition to the new tools employed as a platform. Community Managers are becoming increasingly relevant, particularly in the light of the growth of social networks, so much so that they now have their own professional association in Spain. AERCO-PSM.

Other denominations:
Social Media Manager, online community manager

 
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