What is social shopping?

Type of electronic commerce that uses social media as one more channel in the process of selling a product or service. Integration may be carried out in two different ways: either as a space from where users can be pushed towards an online shop, or as a direct-sales platform, using tools such as the Facebook Shops, Instagram Shopping, or the enriched pins on Pinterest.

Other denominations:
Social commerce, social purchases, shopping 2.0

 
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