What is a prosumer?

Prosumer is a concept created by merging the terms producer and consumer. This new type of consumer is characterized by producing content related to a brand. These contents are based on the consumers' user experience with products and include all kinds of information derived from their use and personal opinions. In some cases, this type of consumer, comes to propose and even implement improvements in certain products.

 
Download our trends reports
Digital Trends Consumer Trends See more reports

Other digital marketing
related terms

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y