What is link popularity?

Numerical indicator that search engines award to a website when indexing it to estimate its importance on the Internet: it is one of the main factors that determine page positioning amongst search results. Its measurement varies enormously depending on the algorithms used by each search engine (Google, for example, employs the PageRank system, which is a registered trademark), although they all base their calculations on the Internet's link structure: A websites importance is interpreted to depend on the volume of external links pointing to it, in addition to the relevance of the page issuing them; incoming links from pages with higher link popularity are better rated. A high link popularity does not necessarily equate to suitable positioning; other factors also come into play such as page content or the use of suitable anchor text in the link, as it may be converted into a keyword, leading to the page being placed against an inappropriate search.

Other denominations:
Link popularity

 
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