What is mockup?

In the development of digital products, whether web pages or applications, it is commonplace to prepare a mock-up, which is a visual, graphic, and static representation of the design. This model normally includes texts, typefaces, colour palettes, icons, and other elements that are close to the final version, so that this can be shown to customers and users and from which they then give feedback.

It does not go as far as the final detail, which would be a prototype, but it does have the look & feel and the features of the product. In an ideal digital project, it would be one of the four prototype stages: sketching, wireframing, mock-ups, and functional prototype.

Other denominations:
Mock-up

 
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