What is a KPI or key performance indicator?

KPI or Key Performance Indicator is an indicator that helps us measure the progress of an objective set in advance, which enables us to quantify the degree of success of our actions. In digital marketing, KPI's may be visits, clicks, completed forms, sales, etc.

Acronym or abbreviation:
KPI (Key Performance Indicator): Key Performance Indicator

Other denominations:
Key performance indicators

 
Download our trends reports
Marketing trends UX trends Data trends

Other digital marketing
related terms

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y