What is ORM or online reputation management?

Practice that consists of continuously monitoring and analysing an advertiser's online reputation, whilst aiming to influence any content that may affect it. Should negative information go viral and appear in the media it may negate any investment and work put into brand construction, therefore the ultimate objective of ORM is proactive: cultivate a positive predisposition amongst users and attempt to ensure opinions coincide with the company's interests.

Acronym or abbreviation:
ORM: Online Reputation Management

Other denominations:
Online reputation management

 
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