What is branded content?

Content of high added value expressly created to achieve an emotional connection between consumers and a brand. Whilst traditional advertising is invasive and interrupting, branded content is a format that consumers want to consume.

Tends to include entertaining content or information of interest to the pubic, not focussed on selling products and their characteristics, but rather in constructing lasting relationships with consumers via storytelling.

Other denominations:
Branded content

 
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