What is CRO or conversion rate optimization?

Group of techniques that enable a website or landing page to be optimised to increase the percentage of visitors which, upon arrival, perform a desired activity - called a conversion.

This activity may consist of making a purchase, registering with a website, completing a form, etc.

Acronym or abbreviation:
CRO: Conversion Rate Optimization

Other denominations:
Conversion rate optimization

 
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