What is a beacon?

Device that emits signals up to a distance of 50 m, employing Bluetooth technology. Using such signals, a beacon can locate receivers, such as for example, a Smartphone with an application installed to track such transmissions.

This technology as yet has a low adoption level, but its possibilities are enormous: from contactless mobile payments without having to pass through checkout, to the receipt of custom location-based offers and advertising.

 
Download our trends reports
Marketing trends UX trends Data trends

Other digital marketing
related terms

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y