What is lead magnet?

Quality content that visitors to a website or blog are offered free of charge in exchange for their personal contact details, such as their e-mail address. This tool converts anonymous visitors into persons with whom direct communication is possible. Lead magnets can take a variety of forms, such as e-books, mini courses, webinars, product demos, or freemium accounts.

 

Other denominations:
What is lead magnet?

 
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