What is real-time marketing?

A strategy that consists in creating and publishing attractive content for a brand in real time, linking it to some relevant event or news item, so that it can become well-known and go viral on social media. It requires a lot of creativity, agility, and ingenuity, because in order to become relevant the message must be linked to what is happening at that very moment. Its advantages include that it is fresh and has a wide reach for very little cost.

Other denominations:
Marketing in real time

 
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