What is online marketing A/B testing?

A technique employed for web analytics, that enables results to be compared between two versions of a website, an advertisement or an email mailing, which studies their conversion and abandonment rates, to identify the most suitable.

It can also be used to compare a single element at two different times and thereby judge its evolution over time, the impact on users of any modifications, and the time they need to adapt to any changes.

Google Website Optimizer is one of several free tools that enable A/B tests to be created.

 
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