What is deliverability?

An indicator used to account for the amount of email messages sent during an email marketing campaign that reach the inboxes of destination email accounts.

It is estimated that over 20% of all emails sent during bulk mailing do not reach their destination due to bouncing, both hard and soft, to antispam security measures.

To increase delivery rates it is essential that emails are legitimised, gaining user's prior approval for their inclusion on a mailing list via subscription, otherwise security software may give false positives, erroneously classifying emails as spam, and even including a campaign on a blacklist.

Other denominations:
Deliverability

 
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