What is shadowing?

Shadowing consists in becoming the shadow of a user for a specific period of time while he/she is doing whatever it is that you wish to understand. The aim of this observation technique is to collect information on the user so that you really get to know him/her: what he/she does, what his/her routine is, how he/she takes decisions, what he/she needs.

This shadowing should take place with as little interference as possible and recording the experience with photographs, videos, notes, or drawings, all of which material is later reviewed in order to reach conclusions regarding the behaviour of the user. The insights obtained using this shadowing technique help to design a product or service that is better suited to the real needs of the consumer or customer.

 
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