What is a buyer persona?

A semi-fictional representation of your ideal customer for achieving a conversion. The definition of a buyer persona combines sociodemographic and psychological variables or behaviours. In short, it consists of identifying potential customers by awarding them a name, age, professional and personal status, likes, behaviours, objectives...

Each buyer persona will have different interests, and therefore the content that interests them may differ greatly from one person to another. Therefore working hard on a definition will enable more effective marketing activities to be drawn up.

Other denominations:
Buyer persona

 
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