What is Edge Rank?

Algorithm used by Facebook to determine the scope and visibility of a publication, i.e. it is responsible for defining which users will have access to a particular content on the wall. The Facebook algorithm has been at the centre of much controversy following its update in January 2018, as it reduced the organic visibility of page posts as compared to profile posts.

 
Download our new Consumer Trends 2020 report
Download report See more reports

Other digital marketing
related terms

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y