What is the conversion rate?

Metric used to evaluate results, especially at an e-commerce or on a website. It is the percentage of users who carry out a specific action – or conversion– which might mean making a purchase, a reservation, downloading something, or registering. In order to calculate the conversion rate, the number of users who completed an action or who converted within a specified period of time is divided by the total number of visitors to the website over the same period.

 
Download our trends reports
Consumer Trends Branding Trends See more reports

Other digital marketing
related terms

A

B

C

D

E

F

G

H

I

i

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y

#