What is predictive analytics?

Predictive analytics or predictive marketing is a technique based on the analysis of data in order to know in advance the behaviour of our consumers and thus be able to persuade them through marketing actions.

Other denominations:
Predictive marketing,

 
Download our trends reports
Digital Trends Consumer Trends See more reports

Other digital marketing
related terms

A

B

C

D

E

F

G

H

I

i

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y