Measure of how much marketing variables such as sales, advertising investment, the demand for keywords, price increases or reductions, or the characteristics of a product depend on the season of the year.
It implies the appearance of appreciable fluctuations or regular changes over different periods or seasons of the year, which makes these variables predictable and assists in studying them over time.
Other digital marketing
related terms
A
- A/B testing →
- Accelerated Mobile Pages (AMP) →
- Ad-visor →
- Added value →
- AERCO-PSM →
- Affiliate marketing →
- AIDA →
- Astroturfing →
- Attribution model →
- Audience profile →
- Augmented reality →
- Axure →
B
- B2B →
- B2C →
- Baby boomer →
- Backlinks →
- Beacon →
- Beta software →
- Big Data →
- Black hat →
- Blacklists →
- Blog spam →
- BOFU →
- Bounce Rate →
- Bounced emails →
- Brand Advocate →
- Brand streaming →
- Branded content →
- Branded content specialist →
- Breadcrumb trails →
- Buyer persona →
- Buzz monitoring →
C
- Canonical label →
- Card sorting →
- Cart abandonment →
- Cashback →
- Catch all marketing →
- Channel →
- Chatbot →
- Churn rate →
- Churn rate →
- Click →
- Clickmap →
- Clickstream →
- Client brief →
- Cloaking →
- Clubhouse →
- Community manager →
- Competitive advantage →
- Confianza Online →
- Content curation →
- Content marketing →
- Converged media →
- Conversion funnel →
- Conversion rate →
- Copy →
- Core business →
- Creative brief →
- CRM →
- CRO →
- Cross selling →
- Cross-device identification →
- Cross-media marketing →
- Crossumer →
- Crowdequity →
- Crowdsourcing →
- CTA →
- Customer journey →
D
- D.O.O.H. →
- Data driven marketing →
- Data lake →
- Database Marketing →
- Deduplication →
- Deliverability →
- Design system →
- Design thinking →
- Digital ecosystem →
- Digital marketing →
- Digital Media Planner →
- Digital transformation →
- Domain parking →
- Double opt-in →
E
F
- Facebook Ads →
- Facebook Marketplace →
- Facebook Workplace →
- False negative →
- False positive →
- Feeds →
- Finstagram →
- Fintech →
- Fleets →
- Flog →
- Focus groups →
- Follower →
- Form analysis →
- Freebie marketing →
- Freebies →
- Freemium →
- Freeware →
G
- Gamification →
- Gap analysis →
- General data protection regulation →
- Generation X →
- Generation Z →
- Geomarketing →
- Geotargeting →
- Give-away →
- Google Bomb →
- Google disavow tool →
- Google PageRank →
- Google Rich Snippets →
- Google Trends →
- Google Website Optimizer →
- Graphical user interface →
- Growth hacking →
- Guerrilla marketing →
- Guest Blogging →
H
- Hard bounce →
- Header bidding →
- HEART metrics →
- Heatmap →
- Heavy user →
- Hidden text →
- Hit →
- Human-computer interaction →
I
- Inbound marketing →
- Indexability →
- Influencer →
- Influencer Marketing →
- Infomediary →
- Insight →
- Interruption marketing →
J
K
- Keyword planner →
- Keyword stuffing →
- Keywords →
- Kissmetrics →
- Knowledge management →
- KPI (Key Performance Indicator) →
L
- Latency period →
- Layar →
- LBA →
- LBS →
- Lead →
- Lead magnet →
- Lead nurturing →
- Lead scoring →
- Link baiting →
- Link building →
- Link farms →
- Link juice →
- Link popularity →
- Link sculpting →
- Link swapping →
- Linkedin open networker →
- Long tail Keyword →
- Lookalike Audiences →
- Loyalty →
- Loyalty programmes →
- LPO →
- LTV →
- Lurking →
M
- M-Commerce →
- M-Marketing →
- Machine learning →
- Macro environment →
- Market niche →
- Marketing →
- Marketing audit →
- Marketing mix →
- Member a get a member →
- Memorability →
- Merchandising →
- Micro environment →
- Microcopy →
- Millennial →
- MMS →
- Mobile marketing →
- Moblog →
- Mockup →
- MOFU →
- Mouse over →
- Mousetrapping →
- Multichannel marketing →
- MVT →
N
- Natural results →
- Networking →
- Neuromarketing →
- Newsjacking →
- Newsletter →
- Newsletter →
- Niche marketing →
- Nofollow →
- Noindex →
- Nonprofit Marketing →
O
P
- Page view →
- PageRank sculpting →
- Paid traffic →
- Pay per lead (PPL) →
- Pay per sale (PPS) →
- Pay with a tweet →
- Performance marketing →
- Photocall →
- Phygital experience →
- Poka-yoke →
- Predictive analytics →
- Product life cycle →
- Prosumer →
- Proximity marketing →
- Purchasing decision process →
Q
R
- RACE framework →
- Real-time marketing →
- Reels →
- Referral marketing →
- Relevance →
- Remarketing →
- Responsive design →
- Retainer →
- Retargeting →
- Rich snippets →
- ROPO (Research Online Purchase Offline) →
S
- Sales funnel →
- Sampling →
- Scope →
- Scope creep →
- SEA →
- Search console →
- Seasonality →
- Selfie →
- SEM →
- Sensory marketing →
- SEO →
- SERP →
- Shadowing →
- Shareware →
- Shoppable media →
- Showrooming →
- Slack →
- SMART Objective →
- Smart objects →
- SMM →
- SMO →
- SMS →
- SMS and MMS marketing →
- Social commerce →
- Social Media →
- Social Network Analytics →
- Social selling →
- Social shopping →
- Social-media press release →
- Soft bounce →
- SoLoMo →
- Spotify →
- Stop motion →
- Stories →
- Storyboard →
- Storytelling →
- Strategic marketing →
- SWOT →
T
- Target →
- Taxonomie →
- TikTok →
- Tipping point →
- TOFU →
- Trade marketing →
- Transmedia storytelling →
- Tree test →
- Trend analyst →
- Trial period →
- Twitch →
- Two-way-marketing →
U
V
W
- Web analytics →
- Web directory →
- Web mining →
- Web relevance →
- Web traffic →
- Weber-Fechner´s Law →
- Webrooming →
- WeChat →
- White hat SEO →
- Whitelists →
- Wireframe →
- Word cloud →
- Word of mouth →
- Word-of-mouth marketing →
Y