What is remarketing?

Strategy employed by advertising networks, aimed at recovering users who have interacted with an advert or have visited a commercial website in the past, and shown an interest in it. It involves a group of users who are supposedly receptive to and knowledgeable of a particular product or service, and who are shown relevant adverts, special offers and discounts, in tune with their potential interests, as inferred from their previous browsing history. It is essential to play with the promotional factor or run the risk of overexposing the message and saturating users, who have already abandoned in the past.

AdWords provides a feature for organising remarketing campaigns for pages that form part of Google's content network.

Other denominations:
Retargeting

 
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