What is webrooming?

Practice that involves researching a product on the Internet and attending a physical store to purchase it. The reverse of showrooming.

Tends to be motived by the time savings gained from researching online and avoiding paying shipping costs.

 
Download our trends reports
Digital Trends Consumer Trends See more reports

Other digital marketing
related terms

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y