What is MOFU?

Second stage of the sales funnel, where potential buyers have already discovered what they want and travel down the funnel to reach the intermediate part, where they weigh up different options. At this stage, more specialist content is required, in exchange for which users supply their data and become a lead. This is an audience that is more decided and that has shown an interest, and they need to be shown the benefits of the product or service.

Other denominations:
Middle of the funnel

 
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