What is trade marketing?

Branch of marketing that aims to boost consumption and to improve the purchasing experience at the point of sale by way of strategies aimed at increasing product turnover at the point of sale, planning and co-ordinating promotional activities and offers, developing merchandising and branding, as well as ensuring that consumers enter and browse around the establishment. Trade marketing is carried out jointly between the supplier and/or manufacturer, the distributor, and the retailer.

 
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