What is web mining?

Use of techniques to search, process and interpret information from a website for the purpose of extracting relevant conclusions to enable the transformation and optimisation of its usability.

The practice of web mining combines the study of statistical data (traffic, most popular content, conversion rate…) with the analysis of digital footprints that visitors leave as they browse the web (user origin and type, browsers used, etc.) saved in the form of cookies or in a server log. Depending on the nature of the data to be analysed, there are three types of web mining:

  • Web content mining: focussed on everything that is displayed, the text, images audio or video files that the website provides its users.
  • Web structure mining: analyses the organisation of a site links, the manner in which it is connected to the rest of the web via links.
  • Web usage mining: looks at user activity and behaviour, to discover trends and patterns in their web browsing.

Other denominations:
Web mining

 
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