What is a design system?

Collection of reusable components following clear rules that can be grouped into different combinations in order to build any kind of application or website, in such a way that the design team has all of the necessary information.

It helps digital products to acquire coherence and consistency while they are growing and evolving. It ranges from colours and typefaces to code parts, also including interactions, editorial rules, or the tone and the voice of the company. Businesses such as Airbnb, Salesforce, Microsoft, or Lonely Planet have their design systems.

 
Download our trends reports
Marketing trends UX trends Data trends

Other digital marketing
related terms

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y