What is MVT or multivariate testing?

Test in which multiple versions of the same website are compared, changing different variables or elements (banner, buttons…) so as to determine which combination is the most effective. Although the A/B test and the multi-variant test have a similar purpose, the latter is better suited to comparing the usability of website containing a larger quantity of elements, given that more variables can be introduced for testing.

Acronym or abbreviation:
MVT: MVT

Other denominations:
Multivariant test

 
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