What is long tail keyword?

Longer, more complex and specific keywords all from the same family which have a lower volume of searches and less competition, and which are easier to place in the Google rankings. In general terms, they tend to be more descriptive than general keywords (‘bunch of roses to your door in Almeria’ or ‘bunch of red roses to your door in Barcelona’), more natural (‘where to buy Spanish guitars in Madrid’), and sometimes even quite technical. Long tail is an expression popularized by the journalist Chris Anderson in 2014 to define the phenomenon through which, thanks to the internet, small sales of many products can be made profitable.

 
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