What is opt-in?

Procedure used in permission marketing whereby a user voluntarily consents to having their email address included in a mailing list, generally by completing a subscription form. In the case of commercial communications, mailings are only legal when expressly requested by the user.

 
Download our trends reports
Digital Trends Consumer trends See more reports

Other digital marketing
related terms

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y