What is nofollow?

A HTML attribute developed by Google which, when added to an outgoing page link URL, enable it to be automatically ignored by the Google webcrawler (Googlebot) when indexing the website. Tagged links do not affect the websites PageRank, for example, avoiding blogs from being affected by any potential spam that may be included amongst its comments.

The nofollow tag is used in web positioning so that the source page does not transfer link juice to the recipient of the link.

 
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