What is freebie marketing?

Marketing practice that exploits the freebie concept as a hook for increasing visitor numbers; consists of including promotional freebies on a website as a value added to regular content. It is important that the gifted applications or objects maintain a certain relationship with the site content and are identifiable, and also creative and original.

Other denominations:
Razor and razorblades business model

 
Download our trends reports
Marketing trends UX trends Data trends

Other digital marketing
related terms

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y