What is email marketing?

The sending of email messages to a series of users registered in a database. The objectives of email marketing are of a commercial nature, to achieve sales, or registrations, etc. The approach can be used to strengthen the relationship with existing customers (gain their loyalty by using welcome messages, periodic information bulletins about new products or services, exclusive promotions, responses to questions, etc.) and to the trust of potential customs, by entering into a personalised dialogue with them.

The emailing enables products or services to be promoted using highly segmented and customised campaigns, it is a very cheap and direct practice because the addressee quickly receives the message and, it is also easy to complement with detailed tracking of its effectiveness, via real-time results analysis (open rate, CTR, persons that have registered with our service, persons that have purchased, etc.). But is massive and indiscriminate use is not recommended, it is essential to have the audience's permission and approval as subscribers before including it in a mailing list to avoid becoming spam, otherwise, addressees may become unhappy and add it to a blacklist.

Other denominations:
Emailing

 
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