What is SEO or search engine optimization?

Set of activities aimed to improve the positioning of a website in a search engine results ranking. Unlike the SEM strategy, which includes purchased links to achieve this objective, the SEO process employs exclusively natural results (not paid) produced by each search engine algorithm. To achieve this the approach contemplates adjusting a website's design and content and applying programming techniques such as source code optimisation, the use of meta tags, etc.

The term is also used to refer to the professionals who advise companies regarding this type of activity.

Acronym or abbreviation:
SEO: Search Engine Optimization

Other denominations:
Search engine optimization

 
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