Digital professional responsible for creating and implementing an organization’s online media plan, i.e. which digital media (online communications media, social media, apps, search engines, online TV, digital signage, ….) are best suited for carrying out advertising campaigns so as to impact on the largest possible target audience as effectively as possible.
Other denominations:
Media Planner
Other digital marketing
related terms
A
- A/B testing →
- Accelerated Mobile Pages (AMP) →
- Added value →
- AERCO-PSM →
- Affiliate marketing →
- AIDA →
- Astroturfing →
- Attribution model →
- Audience profile →
- Augmented reality →
- Axure →
B
- B2B →
- Backlinks →
- Beacon →
- Beta software →
- Big Data →
- Black hat →
- Blacklists →
- Blog spam →
- BOFU →
- Bounce Rate →
- Bounced emails →
- Brand Advocate →
- Brand streaming →
- Branded content →
- Branded content specialist →
- Breadcrumb trails →
- Buyer persona →
- Buzz monitoring →
C
- Canonical label →
- Card sorting →
- Cart abandonment →
- Cashback →
- Channel →
- Chatbot →
- Churn rate →
- Churn rate →
- Click →
- Clickmap →
- Clickstream →
- Client brief →
- Cloaking →
- Community manager →
- Competitive advantage →
- Confianza Online →
- Content marketing →
- Converged media →
- Conversion rate →
- Copy →
- Creative brief →
- CRM →
- CRO →
- Cross selling →
- Cross-device identification →
- Cross-media marketing →
- Crowdequity →
- Crowdsourcing →
- CTA →
- Customer journey →
D
- D.O.O.H. →
- Data driven marketing →
- Data lake →
- Deduplication →
- Deliverability →
- Design system →
- Design thinking →
- Digital ecosystem →
- Digital marketing →
- Digital Media Planner →
- Digital transformation →
- Domain parking →
- Double opt-in →
E
F
- Facebook Ads →
- Facebook Marketplace →
- Facebook Workplace →
- False negative →
- False positive →
- Feeds →
- Finstagram →
- Fintech →
- Flog →
- Focus groups →
- Follower →
- Form analysis →
- Freebie marketing →
- Freebies →
- Freeware →
G
- Gamification →
- Gap analysis →
- General data protection regulation →
- Give-away →
- Google Bomb →
- Google disavow tool →
- Google PageRank →
- Google Rich Snippets →
- Google Trends →
- Google Website Optimizer →
- Graphical user interface →
- Growth hacking →
- Guerrilla marketing →
H
- Hard bounce →
- Header bidding →
- HEART metrics →
- Heatmap →
- Heavy user →
- Hidden text →
- Hit →
- Human-computer interaction →
I
J
K
- Keyword planner →
- Keyword stuffing →
- Keywords →
- Kissmetrics →
- Knowledge management →
- KPI (Key Performance Indicator) →
L
- Latency period →
- Layar →
- LBA →
- LBS →
- Lead →
- Lead magnet →
- Lead nurturing →
- Lead scoring →
- Link baiting →
- Link building →
- Link farms →
- Link juice →
- Link popularity →
- Link sculpting →
- Link swapping →
- Linkedin open networker →
- Long tail Keyword →
- Lookalike Audiences →
- LPO →
- LTV →
- Lurking →
M
- M-Commerce →
- M-Marketing →
- Machine learning →
- Macro environment →
- Market niche →
- Marketing mix →
- Member a get a member →
- Memorability →
- Micro environment →
- Microcopy →
- Millennial →
- MMS →
- Mobile marketing →
- Mockup →
- MOFU →
- Mouse over →
- Mousetrapping →
- Multichannel marketing →
- MVT →
N
- Natural results →
- Networking →
- Neuromarketing →
- Newsjacking →
- Newsletter →
- Newsletter →
- Niche marketing →
- Nofollow →
- Noindex →
- Nonprofit Marketing →
O
P
- Page view →
- PageRank sculpting →
- Pay per lead (PPL) →
- Pay per sale (PPS) →
- Pay with a tweet →
- Performance marketing →
- Photocall →
- Phygital experience →
- Poka-yoke →
- Product life cycle →
- Proximity marketing →
- Purchasing decision process →
Q
R
- RACE framework →
- Real-time marketing →
- Referral marketing →
- Relevance →
- Remarketing →
- Responsive design →
- Retainer →
- Retargeting →
- Rich snippets →
- ROPO (Research Online Purchase Offline) →
S
- Sales funnel →
- Sampling →
- Scope →
- Scope creep →
- SEA →
- Search console →
- Seasonality →
- Selfie →
- SEM →
- Sensory marketing →
- SEO →
- SERP →
- Shadowing →
- Shareware →
- Shoppable media →
- Showrooming →
- Slack →
- SMART Objective →
- Smart objects →
- SMM →
- SMO →
- SMS →
- SMS and MMS marketing →
- Social Media →
- Social Network Analytics →
- Social selling →
- Social shopping →
- Social-media press release →
- Soft bounce →
- SoLoMo →
- Stop motion →
- Storyboard →
- Storytelling →
- SWOT →
T
- Target →
- Taxonomie →
- Tipping point →
- TOFU →
- Trade marketing →
- Transmedia storytelling →
- Tree test →
- Trial period →
- Two-way-marketing →
U
V
W
- Web analytics →
- Web directory →
- Web mining →
- Web relevance →
- Weber-Fechner´s Law →
- Webrooming →
- White hat SEO →
- Whitelists →
- Wireframe →
- Word cloud →
- Word of mouth →
- Word-of-mouth marketing →
Y