What is neuromarketing?

Techniques belonging to neuroscience applied to the world of marketing. Through neuromarketing, the functioning of the brain is studied in consumer purchasing decisions, that is, it analyzes how advertising stimuli impact the response offered by the brain.

When dealing with sensory stimuli, many times the consumer is not aware that they are produced, so they are difficult to measure through market studies. However, neuromarketing allows the consumer to be evaluated according to the reactions of his brain, and not for what the consumer wants to communicate voluntarily.

With all this, the objective is to study the stimuli produced by a brand in the consumer, in order to design strategies based on their desires and be able to achieve a greater impact.

 
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